By WHL.ca /

TORONTO – The Canadian Hockey League (CHL) in association with the SUBWAY® restaurant chain today announced an expanded corporate partnership deal that includes a new title sponsorship agreement as part of a three year extension.

The CHL will kick off the season by naming SUBWAY® as the title sponsor of the SUBWAY® Super Series. A six game event in cities across Canada this November, the series will feature regional teams of CHL All-Stars competing against the Russian National Junior Team.

“SUBWAY® has been an outstanding corporate partner for the CHL and we are very excited with their expanded commitment to the league as title sponsor of the SUBWAY® Super Series,” said CHL President David Branch. “The CHL looks forward to once again showcasing the rivalry between Canada and Russia and events such as this are only possible with the commitment of corporate partners like SUBWAY®.”

In addition to the SUBWAY® Super Series, the SUBWAY® chain will continue to maintain a strong presence at each of the CHL National Events as Associate Partner of the Home Hardware CHL/NHL Top Prospects Game, and the MasterCard Memorial Cup. The brand will also maintain high visibility in rinks across the CHL through in-ice logos and rink board advertisements.

SUBWAY®, a corporate partner of the CHL since the 2005-06 season, continues to be recognized as the “official sandwich of the Canadian Hockey League.”

“On behalf of all SUBWAY® restaurants across the country, we are thrilled to team up with the Canadian Hockey League and become the title sponsor of the SUBWAY® Super Series,” stated Chuck Roy, SUBWAY® restaurant franchisee. “This is the fifth season that the SUBWAY® restaurant chain will be involved with the CHL and we are thrilled that our partnership continues to bring forth exciting new opportunities that allow us to lend our support.”

The SUBWAY® Super Series is an integral part of the identification process for Canada’s National Junior Team. The 2009 event marks the seventh consecutive year that CHL teams have competed against the Russian National Junior Team in a six game series and will continue to be played with two games in QMJHL, OHL, and WHL centres. Last season, the CHL won five of the six games in the series. The CHL will begin announcing locations for the 2009 SUBWAY® Super Series later this week.

Canadian Controlled Media Communications (CCMC), the CHL’s exclusive sales agency, facilitated the partnership.

About the Canadian Hockey League
The Canadian Hockey League is the world’s largest development hockey league with 60 teams in nine Canadian provinces and five American states. The CHL is made up of the Ontario Hockey League, Quebec Major Junior Hockey League and Western Hockey League. Last season, more than nine million fans attended CHL games in the regular season, playoffs and at the MasterCard Memorial Cup. The CHL supplies more players to the National Hockey League than any other league. Last season 527 graduates attended Canadian Universities on scholarships from CHL teams.

About SUBWAY®
The SUBWAY® restaurant chain is the world's largest submarine sandwich franchise, with more than 31,000 restaurants in 90 countries and over 2,400 restaurants in Canada. In 2002, the SUBWAY® chain surpassed McDonald's in the number of restaurants open in the United States and Canada. Headquartered in Milford, Conn., the SUBWAY® restaurant chain was cofounded by Fred DeLuca and Dr. Peter Buck in 1965. For more information about the SUBWAY® restaurant chain, visit www.subway.ca .

About CCMC
CCMC is one of North America's leading sports and entertainment multi-media marketers, with extensive business ventures in publishing, radio, television broadcast sales and production, event production, management and sponsorship sales, website design and maintenance. CCMC’s properties include the Canadian Hockey League, ScoreGolf, Campus, and Shotrock Curling and are the official publishers for both the National Hockey League and the Canadian Football League.

For more information please visit www.chl.ca